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  • Native Advertising: Tech Gets Personal

    native advertising top LA creative advertising agency eyestorm productions

    NATIVE ADVERTISING: Reaching Millennials The Millennial Generation is famous for being the most media savvy generation of all time. In many ways, this is a rising problem for marketers and advertisers. Once Millennials realize they are being marketed to (and are surprisingly good at spotting this) they have the impulse to react negatively or tune…

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  • Ice Bucket Lessons

    Newsletter16

    Lessons of the Ice Bucket Challenge For over a month, the most talked, blogged, tweeted, and liked content in the cultural sphere has been the ALS Ice Bucket Challenge. This landmark in audience engagement enticed never before seen masses and at lightning speed. Everyone from celebrities, athletes, and politicians to students, short order cooks, and…

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  • New Changes to Gaming

    Newsletter15

    New Changes to Gaming There are few better barometers for gauging which direction the mainstream gaming world is headed than the Electronic Entertainment Expo; but game-changing announcements continued to be unveiled weeks after the E3 circus left town. Take a look at the changes stirring up the industry and sending post-E3 ripples across the gaming…

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  • Zombiu #1 Selling New IP

    Zombiu game features

    They’ll bite you in the neck and kill you in one swift move. While we were both intimidated by the undead and being given a hefty agenda to market both the Wii U and ZombiU game at the same time, we managed to come out unscathed upon the game’s release. Within the first week of the console and game’s launch, ZombiU topped the charts for highest grossing sales for a new IP.

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  • The Smurfs 2: The Video Game

    smurfs2

    The Smurfs are back in a brand new big screen adventure, so a small screen quest was a no brainer. To make this trailer, we had to go right along with the Smurfs on their journey from the Enchanted Forest all the way to Paris, the City of Lights.

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  • Gameplay Trailer – SimCity

    simcity

    When EA came to us asking for a gameplay trailer made from a game that contains no cinematics, rendered scenes, actors, or a scripted storyline… we said, “hmmm.” Then later, we said, “aha!” Soon thereafter, we were elected mayor of not one, but three whole cities!… And proceeded to demolish everyone of them.

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