Featured post

Zombiu #1 Selling New IP


 

  • •#1 Selling New Wii U IP” (@ Wii U Launch)

They’ll bite you in the neck and kill you in one swift move. While we were both intimidated by the undead and being given a hefty agenda to market both the Wii U and ZombiU game at the same time, we managed to come out unscathed upon the game’s release. Within the first week of the console and game’s launch, ZombiU topped the charts for highest grossing sales for a new IP. All the live-action was shot in our post-apocalyptic stomping grounds (a.k.a: Los Angeles).

To find out more about ZombiU, click here.

Featured post

Magic the Gathering – BTS

Magic the Gathering: 2D to 3D Process from Eyestorm Productions on Vimeo.

“[We don't have any gameplay...]” “[We don't really even have a game yet...]” “[It's going to release some time in the near future, I think...]” “[There's no game for you to capture from, but we need you to make something fast and we don't have much money for you to do this.]”

Chances are, you’ve had to say these lines if you’ve been living in the Mad Hatter’s world of video game marketing. Most likely, these scenarios have caused you to chew your food a bit faster and feel your wallet opening up like it’s about to buy a Ferrari. Luckily, we’ve been helping our patients with a cure for the upset-stomach-empty-wallet syndrome…and conveniently, it’s called “Magic.”

Yes, “Magic The Gathering: Duels of the Planewalker 2014″ came to us with the foresight that their temperature might be rising and asked us to produce and create an economical pipeline to bring their still artwork to life in a moving video. When we told them we’ll take their pain away and they can keep their arm and leg, surgery began.

If you find yourself contracting this syndrome, the number to call actually isn’t “911,” it’s really “310-582-3937.” So go ahead and call it while you check out our behind-the-scenes case study showing the full guts and glory of the operation.

Featured post

The Smurfs 2: The Video Game

    • •World Wide Release in 11 Countries

 

The Smurfs are back in a brand new big screen adventure, so a small screen quest was a no brainer. To make this trailer, we had to go right along with the Smurfs on their journey from the Enchanted Forest all the way to Paris, the City of Lights. The End result was a fun, energetic romp for the whole family! However, our tongues are still blue from eating smurf berries, and no amount of mouth wash seems to be making a difference.

To find out more about The Smurfs 2: The Video Game, click here.

Featured post

Gameplay Trailer – SimCity

  • •#1 Simulation Franchise
  • •Over +400K Views on Youtube
    • •Custom Crafted Storyline and Game Capture

 

When EA came to us asking for a gameplay trailer made from a game that contains no cinematics, rendered scenes, actors, or a scripted storyline… we said, “hmmm.” Then later, we said, “aha!” Soon thereafter, we were elected mayor of not one, but three whole cities!… And proceeded to demolish every one of them.

The iconic simulation franchise SimCity returns, and with it comes the equally iconic disasters that can strike helpless cities at random moments. All and all, it was a lot of fun to let our imaginations run wild on a setting that in many ways is a blank slate, and see what grew and developed. Ironically, the same way you play Simcity ;) .

To find out more about SimCity, click here.

Featured post

Snapdragon Gaming Studio – Logo

Mobile gaming developer Snapdragon came to us to create their first official animated logo. Being a fan of all things related to a fire breathing beast, we eagerly took the opportunity to stretch our 3D animation wings and take flight.
In case you were wondering- we only torched a few villages in the process.

To find out more about Snapdragon Gaming Studios, click here.

Eyestorm Newsletter 14





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


Countdown to the Next Generation

E3 is all about the reaction. What trailer is everyone sharing? Which game’s pre-order number just skyrocketed? What are the Youtube stars and gaming press talking about? These are the questions that matter in the modern age of gaming. Taken from all over the internet, here are the reactions from the top news and review outlets the industry has to offer. Check them out, and see if your game got the reaction you were going for.

Gamespot – People’s Choice Award

http://www.gamespot.com/peopleschoice/

Polygon – Best of E3

http://www.polygon.com/2014/6/18/5822122/best-games-e3-video

IGN – Best of E3 Awards 2014

http://www.ign.com/articles/2014/06/12/igns-best-of-e3-2014-awards

[a]list Daily – What We Learned at E3

http://www.alistdaily.com/news/e3-2014-what-we-learned



Hangar 1 Vodka – The Ballad of Hangar 1

If the Coen Brothers made a music video, and if that song was about vodka, you’d have this surreal and entertaining ad. Ostensibly the true story of the founding of the brand, a Sam Elliot type character takes you through the journey of the conception in Germany to the creation in an old hanger in Southern California.

https://www.youtube.com/watch?v=J0CEsv3Nf2A

OK Go – The Writing’s on the Wall

The masters of the viral/one take music video are back in top form with forced perspectives. They use these optical illusions to showcase some mind-blowing if simple visual effects that rely only on space, color, and angle.   .

https://www.youtube.com/watch?v=m86ae_e_ptU

Ubisoft – Tom Clancy’s the Division Cinematic Trailer

A new twist on the CG trailer, Ubisoft shows a time lapse of a city going slowly to hell as an apocalyptic plague ravages the populace. Beyond a doubt, you understand the tone and feel of this game through this trailer.

https://www.youtube.com/watch?v=yPq_NVi-TC4&oref=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DyPq_NVi-TC4&has_verified=1

 


Mobile Games Market to Hit $28.9 Billion by 2016

According to a new report from Juniper Research, total revenues from the mobile games market are expected to reach $28.9 billion by 2016, representing 38 percent growth from the $20.9 billion Juniper cites for 2014. Juniper stresses that “in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value.”

http://www.gamesindustry.biz/articles/2014-06-18-mobile-games-market-to-hit-usd28-9-billion-by-2016-juniper

Youtube Outperforms Game Journalism for Marketing

Game developers are used to articles being written about their games as the best way to spread the word and fire up fans to buy games. However, some game developers may be turning to a more effective method for marketing – YouTube channels.

http://www.alistdaily.com/news/youtube-putting-a-dent-in-journalism

World Cup Ads Have Already Been Shared More than Super Bowl Ads

Before the first kickoff, ads related to the World Cup have already been shared more than this year’s crop of Super Bowl commercials, according to marketing-technology company, Unruly. The top-20 World Cup 2014 ads have so far netted 6.9 million shares across social media. That’s 31.4% more than the 4.7 million shares related to the top-20 ads from Super Bowl 2014.

http://mashable.com/2014/06/11/world-cup-ads-super-bowl/


Official E3 Trailer
If there were ever to be crowned a drug lord of gaming, Magic the Gathering would hands down take the throne. After 30 years of slinging “cardboard crack,” the hugely successful, heavy-hitting franchise has added even more addictive components to their online version of the game, “Magic the Gathering: Duels of the Planeswalker 2015.” With the past success of our last trailer campaign for Duels 2014, Wizards of the Coast asked Eyestorm Productions to serve-up another dose of advertisements teasing the ever-so-sexy new release of Duels 2015. While we may be called a street hustler or paper pusher for the work you’re about to see, we’d like to point out that this is one drug your doctor would definitely recommend for a healthy dose of kickass trading card gaming.


Eyestorm Newsletter 13





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


Countdown to the Next Generation

The end to the longest life cycle in the industry’s history comes to a close this November with the release of the juggernauts: Playstation 4 and Xbox One. With new features that not only better utilize today’s technology but also plug directly into today’s technology culture, this new round of consoles is poised to change how gamers play and interact. And standing in the wings, Valve’s potential console, the Steam Box, could be the wild card that disrupts the ecosystem of the major console makers and the gaming world. Whatever happens, in a few days, nothing will be the same, and here’s what the press and gaming community are saying about it.

Gametrailers: Next Gen Showdown video

http://www.gametrailers.com/next-gen-showdown

 

Gameindustry.biz: PS4 Pre-Orders Higher than Past Consoles

http://www.gamesindustry.biz/articles/2013-10-31-ps4-pre-orders-much-much-much-higher-than-past-consoles


Washington Post: Valve’s Steam Machine is the Anti-Console

http://www.washingtonpost.com/blogs/the-switch/wp/2013/11/04/valves-steam-machine-is-the-anti-console-heres-what-its-like-to-play/?tid=pm_business_pop

 

Polygon: Xbox One At a Glance

http://www.polygon.com/2013/11/6/5073062/xbox-one-at-a-glance-hands-on-with-the-launch-window-lineup

 

Gamespot: Hands on and Q&A with the PS4

http://www.gamespot.com/videos/playstation-4-hands-on-and-q-a/2300-6416086/



Arcade Fire: Wilderness Downtown

Indie rock group, Arcade Fire, brings another inventive interactive music video that uses the viewer’s home address to create a personalized experience. Working with Google street and Google Earth source material, “Wilderness Downtown,” does a virtual tour of the viewer’s old neighborhood set to Arcade Fire’s song, “We Used to Wait."

http://thewildernessdowntown.com/

OK Go: All is Not Lost

The grandmasters of the internet music video have made yet another visual marvel with their music video to “All is Not Lost.” Working off Google Chrome’s architecture (you will have to use the chrome browser to view this), the html 5 video opens and rearranges windows in order to create an internet kaleidoscope. It all ends with a personal message that you create and then can share with friends.   .

http://www.allisnotlo.st/index_en.html

Honda: Impossible Made Possible

Perspective is everything, and nothing illustrates this better than Honda’s optical illusion-laden commercial for their new diesel powered SUV. It’s a visual feast of creative images that just might change the way people view this Honda SUV

http://www.youtube.com/watch?v=UelJZG_bF98

 


Gaming More Pervasive in China than US

An online report by Magid shows that 84% of those surveyed in China state that they play video games or identify as gamers compared to the 69% in the US. The report also states that the proliferation of tablets and smartphones in China have significantly contributed to this number.

http://www.gamesindustry.biz/articles/2013-10-10-gaming-more-pervasive-in-china-than-us-report

Call of Duty: Ghosts Passes $1 Billion in Day 1 Sales…to Retailers

After GTA V made $1 billion in 3 days setting a new sales record, Activision vowed that they would earn their title back with CoD: Ghosts. As of today it looks like they have…maybe. Activision has confirmed that over $1 billion in sales has been made to retail outlets, but not to consumers. However, the pervasiveness of the publisher’s flagship franchise cannot be denied, and it might just sit back atop the throne once those numbers become available.

http://gamerant.com/call-of-duty-ghosts-billion-sales/

78% of Twitter’s Users Are Outside the US

According to Statista, Since 2010 Twitter’s international user base has grown 745% — from 20 million to 169 million users. Its user base in the United States has only grown 390%, from 10 million to 49 million users.

http://mashable.com/2013/10/07/twitter-us-international-growth/


Winner of Eyestorm Raffle
A big thank you to all of those who took the time to check out our new website, reel, and survey. Your comments have been greatly appreciated and we’re extremely lucky to receive such wonderful feedback. As a thank you for your input, we’ve been holding this gem of an iPad Mini to be raffled away. On Tuesday afternoon, we did our official drawing and a big congrats goes out to Steve Brooks from EA’s Sports Label in Vancouver. Steve, you may be freezing your arse off up there in the Northern lights, so we hope this iPad Mini will keep you warm throughout the holiday season :) . Many thanks you guys!


Eyestorm Newsletter 12





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


Most Anticipated of 2014

Sweeping and dominating the holiday season, the next generation of video game consoles is here. These beefy hardware devices boast graphical upgrades, brand new features, and a promise of new gameplay experiences that launch titles only hint at. But while the holidays taken over by the hardware, the new years will center entirely around the software. Gamers stare out to the horizon looking for the next great gameplay experience. And of those titles coming around the corner, these are ones that the community keep talking about. Culled from articles around the internet, here are the games gamers can’t wait for and why.

Gametrailers: Top 10 Most Anticipated Games of 2014

http://www.gametrailers.com/videos/oc6ir0/gt-countdown-top-10-most-anticipated-games-of-2014

IGN: The Hype Sheet: Your Most Anticipated 2014 Games Revealed

http://www.ign.com/articles/2014/01/08/the-hype-sheet-your-most-anticipated-2014-games-revealed

Dorkly: The 25 Most Anticipated Titles of 2014

http://www.dorkly.com/article/58231/toplist-results-the-25-most-anticipated-games-of-2014

Gamesradar: Top 100 Most Anticipated Games of 2014

http://www.gamesradar.com/new-games-2014/



Youtube: Best of Superbowl 2014

Often times better that the game itself, the Superbowl commercials have pretty much become a genre in and of themselves. So this year, like every year, the question becomes, “who did it best?”  

http://www.youtube.com/user/adblitz/adblitz?app=desktop

Apple: Unaired iPhone Video

Celebrating the Macintosh’s birthday, Apple decided to showcase their world changing technology. They do this by cutting together a spot shot all over the world and exclusively on iPhones.

http://www.youtube.com/watch?v=zJahlKPCL9g

Channel 4: Gay Mountain

To cheer on their athletes, celebrate the nation’s diversity, and thumb their nose at Russia’s intolerant laws; British TV channel Channel 4 threw out all of the stops making this song and dance number.

http://www.youtube.com/watch?v=-6RID82Ru-k

 


Pinterest is Gaining Ground on Facebook & Twitter in News

Facebook and Twitter are the well known and established outlets for social marketing. But Pinterest is nipping at their heels by taking over 20% of all “media/publishing”- related content posted to social networks in Q3 of 2013. This is up 2% from Q2 in which Pinterest held 18%.

http://mashable.com/2013/12/09/pinterest-social-sharing/

5 Things You Need to Know About Video Ads on Facebook

Video ads are up on Facebook, and in the news feeds of consumers all over the world. Though these are far from simple videos set to autoplay, as Facebook seeks to protect their user base from content that they would find invasive. However, this list can provide helpful tips to navigate this new opportunity.

http://blogs.wsj.com/five-things/2013/12/17/5-things-you-need-to-know-about-video-ads-on-facebook/

Measuring Content Marketing Success

Content Marketing is the new buzzword, and rightfully so. This approach is less intrusive and more inclusive for consumers; bringing an engaging experience that leaves a more lasting impact. However, this is primarily an “in theory” viewpoint, but as more campaigns go this route, they leave a trail of data behind them. Now all that needs to be figured out is how to interpret it.

http://www.alistdaily.com/news/measuring-content-marketing-success/


MtG Motion Comic Video
“[We don't have any gameplay...]” “[We don't really even have a game yet...]” “[It's going to release some time in the near future, I think...]” “[There's no game for you to capture from, but we need you to make something fast and we don't have much money for you to do this.]”

Chances are, you’ve had to say these lines if you’ve been living in the Mad Hatter’s world of video game marketing. Most likely, these scenarios have caused you to chew your food a bit faster and feel your wallet opening up like it’s about to buy a Ferrari. Luckily, we’ve been helping our patients with a cure for the upset-stomach-empty-wallet syndrome…and conveniently, it’s called “Magic.”

Yes, “Magic The Gathering: Duels of the Planewalker 2014″ came to us with the foresight that their temperature might be rising and asked us to produce and create an economical pipeline to bring their still artwork to life in a moving video. When we told them we’ll take their pain away and they can keep their arm and leg, surgery began.

If you find yourself contracting this syndrome, the number to call actually isn’t “911,” it’s really “310-582-3937.” So go ahead and call it while you check out our behind-the-scenes case study showing the full guts and glory of the operation.


And The Winner is…

A big thank you to all of those who took the time to check out our new website, reel, and survey. Your comments have been greatly appreciated and we’re extremely lucky to receive such wonderful feedback. As a thank you for your input, we’ve been holding this gem of an iPad Mini to be raffled away. On Tuesday afternoon, we did our official drawing and a big congrats goes out to Steve Brooks from EA’s Sports Label in Vancouver. Steve, you may be freezing your arse off up there in the Northern lights, so we hope this iPad Mini will keep you warm throughout the holiday season :) . Many thanks you guys!

Eyestorm Newsletter 11





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


Countdown to the Next Generation

The end to the longest life cycle in the industry’s history comes to a close this November with the release of the juggernauts: Playstation 4 and Xbox One. With new features that not only better utilize today’s technology but also plug directly into today’s technology culture, this new round of consoles is poised to change how gamers play and interact. And standing in the wings, Valve’s potential console, the Steam Box, could be the wild card that disrupts the ecosystem of the major console makers and the gaming world. Whatever happens, in a few days, nothing will be the same, and here’s what the press and gaming community are saying about it.

Gametrailers: Next Gen Showdown video

http://www.gametrailers.com/next-gen-showdown

 

Gameindustry.biz: PS4 Pre-Orders Higher than Past Consoles

http://www.gamesindustry.biz/articles/2013-10-31-ps4-pre-orders-much-much-much-higher-than-past-consoles

Washington Post: Valve’s Steam Machine is the Anti-Console

http://www.washingtonpost.com/blogs/the-switch/wp/2013/11/04/valves-steam-machine-is-the-anti-console-heres-what-its-like-to-play/?tid=pm_business_pop

Polygon: Xbox One At a Glance

http://www.polygon.com/2013/11/6/5073062/xbox-one-at-a-glance-hands-on-with-the-launch-window-lineup

 

Gamespot: Hands on and Q&A with the PS4

http://www.gamespot.com/videos/playstation-4-hands-on-and-q-a/2300-6416086/



Arcade Fire: Wilderness Downtown

Indie rock group, Arcade Fire, brings another inventive interactive music video that uses the viewer’s home address to create a personalized experience. Working with Google street and Google Earth source material, “Wilderness Downtown,” does a virtual tour of the viewer’s old neighborhood set to Arcade Fire’s song, “We Used to Wait."

http://thewildernessdowntown.com/

OK Go: All is Not Lost

The grandmasters of the internet music video have made yet another visual marvel with their music video to “All is Not Lost.” Working off Google Chrome’s architecture (you will have to use the chrome browser to view this), the html 5 video opens and rearranges windows in order to create an internet kaleidoscope. It all ends with a personal message that you create and then can share with friends.   

http://www.allisnotlo.st/index_en.html

Honda: Impossible Made Possible

Perspective is everything, and nothing illustrates this better than Honda’s optical illusion-laden commercial for their new diesel powered SUV. It’s a visual feast of creative images that just might change the way people view this Honda SUV.

http://www.youtube.com/watch?v=UelJZG_bF98

 


Gaming More Pervasive in China than US

An online report by Magid shows that 84% of those surveyed in China state that they play video games or identify as gamers compared to the 69% in the US. The report also states that the proliferation of tablets and smartphones in China have significantly contributed to this number.

http://www.gamesindustry.biz/articles/2013-10-10-gaming-more-pervasive-in-china-than-us-report

Call of Duty: Ghosts Passes $1 Billion in Day 1 Sales…to Retailers

After GTA V made $1 billion in 3 days setting a new sales record, Activision vowed that they would earn their title back with CoD: Ghosts. As of today it looks like they have…maybe. Activision has confirmed that over $1 billion in sales has been made to retail outlets, but not to consumers. However, the pervasiveness of the publisher’s flagship franchise cannot be denied, and it might just sit back atop the throne once those numbers become available.

http://gamerant.com/call-of-duty-ghosts-billion-sales/

78% of Twitter’s Users Are Outside the US

According to Statista, Since 2010 Twitter’s international user base has grown 745% — from 20 million to 169 million users. Its user base in the United States has only grown 390%, from 10 million to 49 million users.

http://mashable.com/2013/10/07/twitter-us-international-growth/


Winner of the Eyestorm Raffle
A big thank you to all of those who took the time to check out our new website, reel, and survey. Your comments have been greatly appreciated and we’re extremely lucky to receive such wonderful feedback. As a thank you for your input, we’ve been holding this gem of an iPad Mini to be raffled away. On Tuesday afternoon, we did our official drawing and a big congrats goes out to Steve Brooks from EA’s Sports Label in Vancouver. Steve, you may be freezing your arse off up there in the Northern lights, so we hope this iPad Mini will keep you warm throughout the holiday season :) . Many thanks you guys!


Eyestorm Newsletter 10





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


Who Won @ Gamescom?

Often called the E3 of the European market, Gamescom has certainly been rising in popularity and prominence in the past few years. What was announced in Los Angeles is then playable in Cologne. This gives gamers the intimate and in-depth look into titles they could only speculate about. Now that more eyes worldwide are on this convention, who took advantage of it the most? Below, some of the biggest names in the world of gaming news weigh in on who they think took everything home.

IGN: People’s Choice Award Winner

http://www.ign.com/articles/2013/08/27/the-winner-of-igns-peoples-choice-award-of-gamescom-2013-is

Gamespot: Sony’s Impressive Strategy Stole the Show

http://asia.gamespot.com/features/sonys-impressive-strategy-stole-the-show-at-gamescom-6413509/

Polygon: Destiny and PS4 tops Gamescom 2013 Awards

http://www.polygon.com/2013/8/26/4658316/destiny-and-ps4-dominate-gamescom-awards-2013-attendance-hits-340000

Destructoid: Top 10 Games of Gamescom

http://www.destructoid.com/our-top-ten-games-of-gamescom-2013-260689.phtml


Toshiba – The Power Inside Webseries

Content Marketing has been making quite the resurgence recently, and Toshiba not only decided to jump on the bandwagon but to grab the reins and steer. An amusing story involving mind controlling mustaches and Harvey Keitel, “The Power Within” webseries definitely changes the perspective on Toshiba products.

http://www.youtube.com/watch?v=rCuUBpTZE_U

Finding Luigi – Legend of Parkour

And while we’re talking about Content Marketing, Nintendo comes out of left field with this wacky mockumentary, framing Luigi as one of the great pioneers of the sport Parkour.

http://www.youtube.com/watch?v=5wplnqlqUD4

Adidas – The New Speed of Light

To show off the ligh- up capabilities of the F50 Messi, Adidas dressed the soccer star, Leo Messi, whom the shoes are based on, in a LED suit. They then used high-speed cameras to capture his movements.

http://youtu.be/yjjb_Dy7tXg


6 Basic Human Needs to Rethink Marketing

Social Media Today contributor, Bryan Kramer, takes Tony Robbins “6 Basic Human Needs” and applies them as marketing principles. His key take-away: “Tapping into this core set of values in your marketing initiatives will give your efforts a boost of human energy that will activate your audience into action.”

http://socialmediatoday.com/bryan-kramer/1713596/6-basic-human-needs-rethink-marketing#

TV’s Reaching Consumers This Year Can Track What Viewers Watch

LG is using software developed by San Francisc-based tech company, Cognitive Networks, that tracks live and recorded programs on home televisions. This information can be instantly streamed back to marketeers via the web.  

http://adage.com/article/media/tvs-reaching-consumers-year-track-viewing/243966/

US Gaming Spend hits $2.88 Billion in Q2 – NDP

NDP reports that Americans spent close to 3 billion in Quarter 2 of 2013, which is down 3% from previous year. However, more than 61% of the industry’s gaming content revenue–$1.77 billion–came digitally, whether it was from subscriptions, full-game downloads, add-on content, or social/mobile games.

http://www.gamesindustry.biz/articles/2013-09-05-us-gaming-spend-hit-USD2-88-billion-in-q2-npd?utm_source=newsletter&utm_medium=email&utm_campaign=european-daily

 


The Smurfs 2 The Video Game – Post Launch Trailer
Can you ever get enough Smurfberries to really be satisfied? Our tongues say “no” as we drool in blue after making a second trip to the Enchanted Forest to follow-up our launch trailer with this post-launch trailer of The Smurfs 2 The Videogame. This powerfully Smurftastic trailer proves, though small and blue, there’s really nothing they can’t do. Our goal was to dynamically showcase the powers of each playable Smurf character, let their personalities shine, and show how each character comes in handy for solving in-game obstacles and puzzles. While we can’t say we had our fill of Smurfberries, we can say our tongues are still blue, and show no signs of fading anytime soon.


Eyestorm Newsletter 9





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


The Consumer Debate

Before the 360-bit era console war even comes to an end, Microsoft and Sony have already fired the first shots in the next generation of battles for the living rooms of consumers. At E3, Microsoft focused on the multimedia functions of the Xbox One, while Sony branded itself as a solid and traditional gaming platform with added features. And while it has been no secret that the initial consumer reaction to the Xbox One was less than positive, Microsoft has not yet truly lost ground to Sony. Online, gamers debate the merits of both. Below are some key articles that highlight the direction the opening volleys are swaying consumers.  


AskMen Survey Says Men Want PS4 Over Xbox One

http://www.ign.com/articles/2013/07/16/what-do-men-want-from-games-tech-and-mobile

 

How the PS4 and Xbox One Compare

http://gizmodo.com/in-theory-this-is-how-the-xbox-one-compares-to-the-ps4-974197622

 

20 Things to Know About the PS4

http://www.destructoid.com/20-things-to-know-about-the-playstation-4-258080.phtml

 

Xbox One Messaging They Haven’t Communicated Well

http://www.gamespot.com/news/microsoft-on-xbox-one-messaging-shame-on-us-6411455

 

PS4 & Xbox One Shortages; Real or Marketing Ploy

http://www.gamesindustry.biz/articles/2013-07-11-ps4-xbox-one-shortages-the-real-deal-or-marketing-ploy


Evian: Baby&Me

Combining several of the elements that make a great viral video (babies, dancing, and cool VFX), Evian created a concept tailor-made to be shared. With over 58-million views, they’ve definitely accomplished their goal.

http://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs

The Bureau: Xcom Declassified: Live Action “Vote for the Ending” Trailer

Matching the stark and brutal tone of the Xcom series, the team at 2K Marin presents their second in a series of videos that engages the viewers to vote on where they want the story to proceed. Successfully marrying social media and video campaigns, they’ve doubled their value on their trailers.

http://www.gametrailers.com/videos/l3sf4h/the-bureau–xcom-declassified-agent-ennis–the-choice

Honda Hands

Deciding to celebrate both their long history and the inventiveness of their engineers, Honda brought out a creative and visually incredible VFX showing two hands creating Honda’s line of vehicles and products.

http://www.youtube.com/watch?v=Dxy4n0UT82o#at=99


Marketing is ‘Evolving Quickly’

In a ‘Q&A’ article with the [a] list, senior vice president of marketing for Ubisoft Tony Keys stresses the need for marketers to evolve faster in the ever-changing landscape brought by social media. Keys mentions how marketing has always had to change with the consumer landscape, but how emerging technology and social networking have prompted even faster responses.

http://www.thealistdaily.com/news/marketing-is-evolving-quickly/

Big Brands are Missing the “Social” in Social Media

According to an article in Businessweek, most major companies are dissatisfied with their social media numbers. But, as the article suggets, that might be because they are missing the central point of social media; being social.

http://www.businessweek.com/articles/2013-05-23/big-brands-are-missing-the-social-in-social-media

NDP Research: 3.5 Billion Spent on Video Game Content in Q1 of 2013

The NDP announced the sales number for Q1 of 2013 for the video game industry. They show that while sales of physical products are down, digital sales easily offset these losses putting the total sales on par with Q1 of 2012.

https://www.npd.com/wps/portal/npd/us/news/press-releases/research-shows-3-5-billion-spent-on-video-game-content-in-the-us-during-the-first-quarter-of-2013/


Magic the Gathering: Duels of The Planeswalkers 2014
Wizards of the Coast, owners of some of the hottest properties gaming culture, recently dealt us in to create the launch trailer for their next edition of Magic the Gathering: Duels of the Planeswalkers series. After mastering the ability to summon armies of creatures (and more than a few paper cuts from shuffling), we walked away with a fast-paced thrill ride of a trailer directly showcasing the key assets that Magic players want from this next installment.


Eyestorm Newsletter 8





Email not displaying correctly? View it in your browser.

 

"Industry News Curated Specifically For You"

Hot trends, cool videos, and game changing articles to help you with your job.

Courtesy of,

your friends @ Eyestorm.


Post E3 Round Up

A monumental year for the industry, 2013 finally saw the unveiling of the next generation of home gaming consoles. But while hardware, multimedia features, and used games policies are all selling points to the community, the games themselves remain king when wallets begin to open. Now the Gaming Media world has taken the look, played the demo, and talked with the developers; they’re ready to cast their votes for the most buzz-worthy titles the industry brought to the show. Here’s the best highlights of what they’re saying …

 

Game Informer: Best of E3

http://www.gameinformer.com/b/features/archive/2013/06/12/game-informers-best-of-e3-2013-nominees.aspx

 

Gamespot: Best of Show

http://www.gamespot.com/e3/gamespots-best-of-show-winners-for-e3-2013-6410330/

 

Kotaku: The Best (And Worst) of E3 – Podcast

http://kotaku.com/podcast-the-best-and-worst-of-e3-513518403

 

IGN: E3 2013 People’s Choice Award

http://www.ign.com/articles/2013/06/11/igns-e3-2013-peoples-choice-award

 

Destructoid: E3 2013 Game of the Show

http://www.destructoid.com/destructoid-s-e3-2013-game-of-the-show-titanfall-256357.phtml


The Division: Announcement Trailer

Matching the dark and gritty tone of Tom Clancy’s universe, Ubisoft chose to reveal their new MMO Shooter like a stark and disturbingly clinical government dossier report. The visuals and VO are suitably intense and demanding, making this trailer standout at E3.

http://www.youtube.com/watch?v=DSWHS6CKS_4

Watch_Dogs: Exposed Trailer

Last year, this game stole the entire convention by showcasing next gen graphics and innovative gameplay. This year, Watch_Dogs upped the ante with graphics close to photorealistic, stunning the audience at Ubisoft’s press conference.

http://youtu.be/Q1DS3RAAofc

Star Wars Battlefront: Teaser Trailer

EA and DICE decided to reveal what they are looking to create with their newly acquired Star Wars license from Disney. What followed was an object lesson in “less is more” as the trailer showed two icon images, cut to logo, and fanboys everywhere cried out, “awesome!”

https://www.youtube.com/watch?v=Cmo-YYoHnGs


3 Social Media Metrics Your Business Should Track

With social marketing becoming more important with each passing day, the question that arises is “what do metrics actually show about how our campaign is performing?” The Social Media Examiner lays out the three basic measurements that will answer that burning question.

http://www.socialmediaexaminer.com/3-social-media-metrics-your-business-should-track/#more-36186

How to Improve Your Social Media Marketing Return on Investment

The most important aspect to the end of any campaign is simply the ROI. And in the ever changing landscape of social and online marketing, that ROI can be hard to maintain or even grow. With this article, we see several different methods that can easily improve that ever important metric.

www.socialmediaexaminer.com/how-to-improve-your-social-media-marketing-return-on-investment/#more-39751

The Voice Ad

Always on the look out for the next major advertising avenue, Business Insider reveals a new type of technology that will give consumers an incredible amount of interactivity with their content.

http://www.businessinsider.com/people-are-going-to-start-talking-to-ads-on-their-phone-2013-4


The Smurfs 2: The Video Game!
They can be described many ways. Tall, however, is not a word you might use. Though only three apples high, the Smurfs have been entertaining the young and old for decades. So it was definitely an honor to announce their newest video game to a world already looking forward to their second feature film. For this, we spent some time in the Enchanted Forest, picked smurf berries, and celebrated the festival of the Blue Moon to obtain the right Smurfy mindset to bring the story of these wonderful blue creatures to life. It only had the surprising side effect of replacing key words in our vocabulary with “smurf,” but our Doctor assured us that the problem will smurf itself out … Anyway, have a smurftastic time checking out the copy, beautiful gameplay, and custom graphics we smurfed up for the Smurfs 2 gameplay trailer.