eyestorm productions blog

• Awarded “Best Viral Video of 2008″

• Hit Counts Breaking the 6 Figures

• Received Free Media Buys! (Due to High User Requests)

Eyestorm Productions took home the top prize for the “Most Effective Viral Marketing” video of 2008 for, “Tom Clancy’s EndWar Parrot Video.” The ceremony was held at the San Francisco Grand Hyatt with over 300 top industry execs in attendance. Former Daily Show correspondent, Rob Corddry, hosted the event, keeping his wallet stuffed and our faces wrinkled.

Creating marketing for the first ever voice-activated video game was a truly special project to work on. To convey the game’s usability, we turned to a pair of parrots to do the job for us :). The sound was 100% faked (pssst…it’s actually a human’s voice you’re hearing for the parrots), and the parrots were 100% prima donnas on set (nothing a few crackers couldn’t resolve though).

The results were phenomenal. Users never doubted the authenticity of the video and gaming sites were flooded with viewers requesting the video to be posted, which made Ubisoft’s piggy bank very happy, as this high-profile placement came at the whopping price tag of $0.00. (Also known as: free). That’s right, an advertisement that viewers actually begged to see. The overall awareness for EndWar spiked as hit counts broke into 6 figures.

Thanks go out to Polly and Walter, our two star birdies. You guys are definitely on your way to parrot stardom!
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• Release Trailer for EA’s “Spore”

“Spore Galactic Adventures”, Will Wright’s follow up to the extremely successful “Sims” online game, sold over 1,000,000 copies since it’s release. With the game already being out for some time, there was a pretty clear message for what this trailer had to do: convince gamers that this was the must have update providing them with endless adventures and open ended gameplay. It’s one of the first games ever to literally allow gamers to create their own game, upload it to the net, and have others play it and modify it.

• Follow Up to The “4th Best-Selling Wii Game Ever”

The follow up to the 4th best-selling Wii game ever, “Teenage Mutant Ninja Turtles: Smash Up” is expected to release in the fall of 2009. Ubisoft contacted eyestorm to help with the initial launch of this new product and create one heck-of-a smash up announcement trailer.

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Nine Inch Nails recently opened up their whole Ghosts album to music videos. We decided to take some interesting footage we had of fire mopping and fire performance and make a music video out of it. The fire breathers are Lou Genise and Eric Martin who preform under the stage name 2 guys in suits. Joel Lederman who preforms and fire mops is a martial arts master himself. Kyle Ruddick shot and directed with Mike Martinez editing.

• Golden Trailer Award Winner!

Ubisoft awarded the “Tom Clancy’s EndWar” video campaign to eyestorm who created 9 vignettes, a viral video, and this final release trailer.

• Fastest Selling Star Wars Game In History!

• Golden Trailer Award Winner

• Awarded GT Diamond (10 Million Views!)

• 9.5 Rating on GameTrailers.com

The new, highly anticipated installment from LucasArts, “Star Wars: The Force Unleashed” hit the shelves this month, backed up by our TFU Release Trailer & Previous TFU Teaser Trailer. With over a million hits on YouTube and a 9.5 rating on GameTrailers.com, our trailer has help build the buzz around one of the most anticipated titles of 2008.

The people that brought us CREATE Magazine have honored Eyestorm with 4 awards in their annual CREATE Awards Showcase. “THX: Amazing Life” received three “Best of Category” awards for Advertising: Self Promotion, Animation: 3-D Computer Generated, and Motion Graphics: Use of Animation. Our music video “Are You For Real” won a Silver CREATE Award under the music video category. All the winning entries will be exhibited this October at CREATE Chaos 2008 in Orlando, FL.

About The Create Awards:
The Create Awards is one of the top competitions for working creative professionals across the nation and is open to all creative professionals and students working in advertising, film and video, motion graphics, graphic communication, photography, printing, interactive media, and copywriting.

Cut Chemist - 1st Big Break from eyestorm on Vimeo.

• 2 X Telly Award Winner

A revolutionary music video for legendary scratch DJ Cut Chemist. It is the first known use of a 360-degree panoramic lens in a music video. Since it’s release last year it has stirred a buzz internationally by being picked up UK’s “The Reel” preceded by Radioheads “House of Cards”. Additionally It has been screened by REZfest Brazil, the Tiburon International Film Festival, and Sweden’s Garage. Most recently, it has garnered two Telly’s in the categories of Cinematography and Music Video. Thanks to everyone who worked so hard on this one.
Directed and produced By Kyle Ruddick with the gracious help of many. Please check the video for a full list of credits.

• Awarded 9 X Trailer Campaign

• COMING SOON: Viral & Release Trailer Campaign!

Newly wrapped campaign for the first ever, voice activated video game: Tom Clancy’s EndWar. EndWar rated high for playability, but was being perceived as a complicated game to play. There were concerns that a general audience would be scared away from playing a really good, but unfamiliar genre game because of its innovations. Our campaign was launched with every intention of breaking down that barrier by revealing how easy the game is to play, thus enticing a new gaming audience to buy it.

It’s one of Eyestorm’s largest campaigns to date; a total of 9 unique trailers, a viral video, and a release trailer. The game, developed and published by Ubisoft, is the first of it’s kind to be controlled almost entirely by voice. Check out just one of the nine videos above which describes how to use the voice command feature. There are more videos to come, as the game’s Election Day release nears.