Archive for July, 2005
Star Wars Ep. III Spot - “Seduction”
- Over 50% of The Media Buys During Prime Time
- Highest Ratings During Market Testing
- Launched the Largest Box Office Open Weekend EVER!
Star Wars Episode III TV Spot created for General Audience. This spot became the main horse runner for the 2 week period right before the release of the film. Over 50% of the media buys were filled with this spot! Also, it market tested through the rough. With the largest box office opening EVER, we’re proud “seduction” managed to seduce it’s audience :)
No commentsStar Wars Ep. III Spot - “Story Cut”
- Target Market: General Audience
- Launched the Largest Box Office Open Weekend EVER!
Star Wars Episode III TV Spot created for the general audience. Based around drawing in viewers by hitching them to the basic plot line.
No commentsStar Wars Ep. III Spot - “To Protect You”
- Target Market: Teen Girls
- Increased Definite Interest Amongst Teen Girls
- Launched the Largest Box Office Open Weekend EVER!
Star Wars TV Episode III TV spot. Target market: Teen Girls. Helped to increase definite interest amongst this group.
No commentsStar Wars Ep. III Spot - “Showdown”
- Target Market: Children
- Launched the Largest Box Office Open Weekend EVER!
Star Wars Episode III TV Spot titled “Showdown” created for kids. It’s fun and makes you want to buy toys.
No comments