Content Marketing for BJ’s Restaurant and Brewhouse

BJs Field Day 2014 Full Version Playback from Eyestorm Productions on Vimeo.

BJs Field Day 2014 :30 Version from Eyestorm Productions on Vimeo.

 CONTENT MARKETING:

• Helped Sell Out IPA in 2 Weeks
• Increased Brewing Brand Reputation

Great beer is like great bread or veggies, the fresher the better! The same goes for Content Marketing where this saying is definitely tried and true in world of advertising. Content marketing gives a fresh look at common or familiar products and ideas by inviting you to experience, learn and enjoy. The well-known BJ’s restaurant chain and craft brewer wanted just that! They came to us to document the creation process of their special seasonal fresh-hop brew from field to table. We decided to utilize the personal and inviting technique of a content marketing advertisement. Bright and early, we rolled camera at 5:30am on the Crosby Hops Farm hops field in Oregon. Eyestorm Productions captured the heart and soul of BJ’s special brewing experience, as we not only witnessed the process, but felt the challenge of their commitment to greatness. If the hops didn’t get to the BJ’s Brewery in Reno in under 24hrs, those flavorful flower buds would spoil. It was a mad dash to the finish line as we shadowed the BJ’s brewers from sun up to sun down and across state lines. As a result we crafted a one-of-a-kind audio-video experience of their beloved brewing ritual. This stunning original example of content marketing truly brings the BJ’s operation and passion to life for their customer. They started tapping September 9th and were sold out of this specialty brew in only 14 days! When done well and with the passion you want to convey, Content Marketing’s intimate perspective really revives interest and action towards common products like a good old-fashion beer. Check out our live-action video to find out why!

To find out more about BJ’s Field Day IPA, click here.

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