Live-Action Video Game Trailer earns ZombiU #1
•Our Live-Action Video Game Trailer earns ZombiU “#1 Selling New Wii U IP”
They’ll bite you in the neck and kill you in one swift move. Just like zombies, Eyestorm Productions had to achieve two results simultaneously, in our lucrative live-action video game trailer. We not only had to introduce and sell the ZombiU game, but also it’s new game console counterpart, the Wii U. Featuring the game and communicating why it’s thrilling appeal is solely reliant the Wii U, as the best and only game system it could be played on, was a challenge Eyestorm was excited to accept.
We did a twist on the classic feature based trailer, presenting the gameplay functions as inseparable from the console and as a critical part of the rules of surviving a zombie apocalypse. Shooting the live-action sequences in our post-apocalyptic stomping grounds (a.k.a: Los Angeles), Eyestorm Productions brings ZombiU world to life. We creatively and strategically illustrate how the Wii U submerses the first-shooter into a 360 degree world of zombies, by taking perspective beyond the tv screen with their revolutionary Wii U GamePad controller. The live-action video game trailer drives home the message that Wii U is inextricably linked to ZombiU as it helps our gamer stay on his toes with it’s realistic all-encompassing perspective and advanced capabilities.
Both intimidated by the haunting and dangerous undead and the hefty agenda to reveal and market both the Wii U and ZombiU game at the same time, we survived unscathed on release day. Just like surviving a zombie apocalypse, Eyestorm Productions made every second of our new live-action video game trailer count and succeed. The first week of the console and game’s launch, ZombiU topped the charts for highest grossing sales for a new IP!
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