BJ’s Restaurant & Brewhouse:

Pint Class

Create an Educational & Entertaining Video Series to Put BJ’s on the Craft Brewing Map
Video Campaign:
Webseries

WINNER

BEST OF SHOW – INTERNET ADVERTISING┬áCOMPETITION

BEST ONLINE BEVERAGE VIDEO – INTERNET ADVERTISING COMPETITION

CAMPAIGN ASSETS
THE CHALLENGE

Take the concept of an educational video and make it visually entertaining and enjoyable.

THE SOLUTION

Let’s take the creative wrapper of a “class-is-in-session” tutorial and bring it to life. We’ll produce a seamless visual narrative that is fun and creatively unique while being educational and informative all at once. Flawlessly integrating real world chalk art with live-action table-top photography, will lift words off the page, creating visually engaging images. Directing hand gestures and product interaction will add a playful theatrical charm, with quirky humor and charisma. We’ll top it off with a witty connoisseur voice, enhancing the humorous and entertaining visual storyline.

THE RESULTS

Beer drinkers must be watching, as BJ’s Seasonal beers sell out within a week at restaurants. We can raise a glass to that.

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