eyestorm

ENGAGING AND
REENGAGING
THE COMMUNITY

The lifeblood of every free-to-play game is its community, and that community needs to be engaged and refreshed to keep a brand alive. Eyestorm created a series of strategy videos and game updates reinvigorating player interest in Clash of Clans.

KEEPING THE
LEGACY ALIVE

To retain player interest, Eyestorm developed a monthly release cadence for the strategy videos, and worked with Supercell to craft custom videos for each game update. This ensured a steady stream of content for the Clash of Clans community.

CREATING A BRAND
WHILE ENGAGING
AUDIENCES

Eyestorm engaged and activated the community on all fronts. Videos were crafted to empower the Clash of Clans audience with strategies to help them progress and alert them to new update all while expanding the world and characters in entertaining ways. This kept users playing and interacting more often with the app.

CAPTIVATING RESULTS

RECORD BREAKING RESULTS

 

  • Increase standing to #1 Top Grossing With Each Release
  • Multiple YouTube Ad Leader Award
  • 12 Million Views Per Video

Strategy Series

Video series of :30 second spots. Millions of likes and views.

Game Updates

Video series of :30 second spots. Millions of likes and views.