WE HELP
TOP THE
CHARTS

We shot Clash Royale’s mobile app to #1 on the “Top Grossing” charts on Google Play and Apple’s App store in under 3 months with our performance acquisition campaign. By crafting customized assets for social media, mobile, and digital platforms we delivered a steady stream of innovative creative that cemented Clash Royale’s position becoming one of the most profitable mobile apps in 2016-2017.

CREATIVE THAT CONVERTS

Marketing Clash Royale for over a year running, we’ve created innovative marketing assets that engaged viewers converting them into active players. We crafted unique, full 360 global campaign strategies from live-action, gameplay, cinemagraphs, carousels, interactive ads, CG, experiential, and app store videos in multiple aspect ratios, over 22 languages, tailored for every major digital platform.

DOZENS OF PLATFORMS.
THOUSANDS OF ASSETS.

0
LANGUAGES
0 +
MM VIEWS
$ 0
BN ANNUAL REVENUE

OPTIMIZING CREATIVE

Working closely with analytics, we tailored the creative to maximize the effectiveness of our campaigns and target specific demographics. This data-driven approach made sure that Clash Royale content was prioritized by media buying algorithms – triggering record-breaking downloads at cost-effective CPI’s.

MEASUREABLE
RESULTS
THAT WIN

2016/17 results

 

  • Achieved Top Grossing Mobile Game in 2016.
  • #1 Most Downloaded App in U.S. and Europe.
  • Increased Daily Revenue by 40% in 3 Months.
  • Grew DAU(Daily Active Users) from 30M to 65M in 6 Months.
  • 7+ Figure Hit Counts Per Video on YouTube.
  • YouTube Ads Leaderboard Award
  • Multiple Award Nominations (Golden Trailers & Promax GMAs)

GAMEPLAY – Character Videos

Gameplay video series of :30 second spots.

LIVE ACTION – “Settle it with a Duel”

Live Action video series of :30 second spots. YouTube Ad Leaderboard winner.

GAMEPLAY – Card Combo Videos

Gameplay video series of :60 second spots.

SOCIAL MEDIA AD UNITS

Alternative ad units reaching a wider audience.

INTRODUCING THE NEW GUYS IN THE DECK

Gameplay video series of :30 second spots.

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