We shot Clash Royale’s mobile app to #1 on the “Top Grossing” charts on Google Play and Apple’s App store in under 3 months with our performance acquisition campaign. By crafting customized assets for social media, mobile, and digital platforms we delivered a steady stream of innovative creative that cemented Clash Royale’s position becoming one of the most profitable mobile apps in 2016-2017.
CREATIVE THAT CONVERTS
Marketing Clash Royale for over a year running, we’ve created innovative marketing assets that engaged viewers converting them into active players. We crafted unique, full 360 global campaign strategies from live-action, gameplay, cinemagraphs, carousels, interactive ads, CG, experiential, and app store videos in multiple aspect ratios, over 22 languages, tailored for every major digital platform.
Working closely with analytics, we tailored the creative to maximize the effectiveness of our campaigns and target specific demographics. This data-driven approach made sure that Clash Royale content was prioritized by media buying algorithms – triggering record-breaking downloads at cost-effective CPI’s.