Call of Juarez: The Cartel

Bringing Out the Characters with the Guns
Video Campaign:
Character Vignette Campaign
CAMPAIGN ASSETS
THE CHALLENGE

The series is being taken in a new direction. Now set in modern day LA instead of the wild west. How can we reassure longtime fans that what they love about the series-the dark and gritty themes- is still there, and attract a new audience?

THE SOLUTION

We’ll create three trailers that explore the backgrounds and motivations of the gritty anti-hero main characters that will reassure fans of the series. Also, we’ll showcase all of the multiple guns, play styles, and locations that are available to help attract new players unfamiliar with the game.

THE RESULTS
  • Half Million Units Sold
  • 9.0 Rating on Gametrailers
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