Gold’s Gym Dance Workout

Making Fitness Fun
LIVE ACTION TRAILER
THE CHALLENGE

Dance simulation is the most popular genre on the Wii. We need to make sure this game stands out and doesn’t get lost in the shuffle.

THE SOLUTION

Instead of looking at it as a rhythm and dance title, we’ll focus instead on the legitimate exercise and health benefits that make this game unique. We’ll leverage Ubisoft’s relationship with Gold’s Gym by filming inside a real active Gold’s Gym class while letting the expert instructors deliver our message for us.

THE RESULTS

Close to a Million Units Worldwide Excellent Focus Group Feedback with Target Audience.

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