We want to unveil Lucasfilm’s new studio and showcase all the hard work that went into its creation.
We’ll document the building process beginning to end, showing the planning stages on through construction. Finally, we’ll unveil the finished building.
We needed to create a video that engaged Raider’s fans and didn’t come off as a heavy duty advertisement since this was playing on the Jumbo Tron at a Raider’s game. It had to cross-promote the trilogy release while still staying on context to Raider’s fans.
We decided to match cut live-action footage of Raider’s moments that mirrored Star Wars moments from the Trilogy set. By doing this, we’re speaking directly to our target audience, capture their attention with the players they know, and getting them to relate to the franchise they know and love.
•Raiders requested to keep this video live past it’s air date.
•Internal Raiders team re-cut with updated footage each game.
•Maximized distribution by creating a desire to play the video.