Michael Jackson: The Experience

Differentiating Dance. Embodying Michael Jackson.
GAMEPLAY LAUNCH TRAILER
THE CHALLENGE

The motion control gaming market was becoming flooded with dance-style games. How can you make this one stand out?

THE SOLUTION

We’ll focus on MJ’s iconic, style-defining dance moves while we tease the promise that gamers won’t just be dancing with Michael; they’ll be dancing as Michael.

THE RESULTS

Careful time blending the perfect music videos, songs, and gameplay capture created an uproar for MJ fans & soon to be consumers.

  • 5.5 Million Units Sold Worldwide
  • 4 Million Views in Less than 3 weeks
  • Full Approval from Michael Jackson’s Estate & Ubisoft Entertainment
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