HP Instant Ink Program:

#NoLowInkDance

HP INSTANT INK PROGRAM

The HP instant ink program is a subscription based service that reads the levels in HP ink jet printers and automatically orders new ink cartridges once the current ones run low.

30 SECOND SPOT
VINE VIDEO SERIES
THE CHALLENGE

Create an engaging and shareable advertisement for HP’s Instant Ink subscription program that would appeal to at home professionals and entrepreneurs.

THE SOLUTION

Nothing connects¬†people together like an annoying and embarrassing task, and nothing makes them happier than the promise that they won’t have to do it ever again. We’ll show at home workers engaging in the dreaded “low ink dance”, trying to squeeze the last drops from spent cartridges. Then reveal to them the solution, HP’s Instant Ink program, in a heroic moment.

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