Rocksmith

Learn Guitar While You Play.
Video Campaign:
TV Testimonial Spot
CASE STUDY ASSET
THE CHALLENGE

This game allows players to plug a real guitar into their game system to play songs, and can actually teach you how to play guitar. However, this isn’t coming across, and we need to educate consumers on this point.

THE SOLUTION

We’ll take to the streets of Los Angeles and have real people play the game, then film their raw reactions. This will send home the message that you are playing this game with an actual guitar and not a plastic peripheral.

THE RESULTS
  • Over 1 Million Units Sold World Wide
  • Highest Market Tested TV Spot
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