Spore Galactic Adventures

EA/MAXIS
GAMEPLAY TRAILER
THE CHALLENGE

This is an expansion to a highly anticipated, hit PC video game. What can we do to creatively showcase all of the new features the expansion offers?

THE SOLUTION

We’ll create a trailer that uses the framing device of a B-Movie trailer. This way, we can follow a single hero through his adventure using the new features while avoiding being overt.

THE RESULTS

2 Million Units sold in under 3 Weeks

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