Star Wars Episode III:

Revenge of the Sith

Engage Star Wars Fan and Build Anticipation for the Third Prequel.
Video Campaign:
TV Spots, Behind-the-Scenes, & Featurettes
STAR WARS EP.III TV SPOTS
STAR WARS EP.III BEHIND-THE-SCENES FEATURETTES
THE CHALLENGE

The first two Star Wars prequels have not been as well received from the fans. We need a way to excite them into going to see the third.

THE SOLUTION

We need to create an event and release spots targeted to every demographic communicating a centralized theme. This message will focus on everything enticing about the 3rd prequel and leave the viewer with that “must see” feeling which encourages them to be a part of history (or even a part of society). The message will be loud and clear: (1) Anakin goes to the dark side (2) Darth Vader returns (3) Huge Jedi fighting (4) The saga is now complete.

THE RESULTS
  • Largest Box Office Release at the Time
  • Increased StarWars.com Paid User Subscriptions
  • Moviegoers Award “Best Overall DVD”
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