Revenge of the Sith
The first two Star Wars prequels have not been as well received from the fans. We need a way to excite them into going to see the third.
We need to create an event and release spots targeted to every demographic communicating a centralized theme. This message will focus on everything enticing about the 3rd prequel and leave the viewer with that “must see” feeling which encourages them to be a part of history (or even a part of society). The message will be loud and clear: (1) Anakin goes to the dark side (2) Darth Vader returns (3) Huge Jedi fighting (4) The saga is now complete.