[mk_page_section bg_image=”http://eyestormproductions.com/wp-content/uploads/2016/01/THX-Award-Winning-CG-Trailer-by-Eyestorm-Productions.jpg” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”vertical” video_color_mask=”rgba(0,0,0,0.1)” gr_end=”#000000″ video_opacity=”0.8″ min_height=”450″ sidebar=”sidebar-1″][vc_column][vc_empty_space height=”300px”][mk_title_box color=”#ffffff” highlight_color=”#000000″ highlight_opacity=”0.65″ size=”60″ line_height=”110″ font_weight=”bold” stroke=”1″ stroke_color=”#000000″ font_family=”Oswald” font_type=”google” align=”center” animation=”top-to-bottom”]THX[/mk_title_box][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”32″ font_weight=”bold” font_family=”Oswald” font_type=”google” align=”center” animation=”fade-in”]Making an Advertisement That’s NOT an Advertisement[/mk_fancy_title][vc_empty_space height=”100px”][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”24″ font_weight=”normal” margin_bottom=”0″ font_family=”none” align=”center”]Video Series:[/mk_fancy_title][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”20″ font_weight=”normal” font_family=”none” align=”center”]CG Theatrical Trailer | Trade Show Videos[/mk_fancy_title][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”50″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]CAMPAIGN ASSETS[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″ margin_bottom=”15″][vc_empty_space height=”50px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_column_text] [/vc_column_text][vc_empty_space height=”100px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”50″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]TRADE SHOW VIDEOS[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″ margin_bottom=”15″][vc_empty_space height=”50px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_column_text] [/vc_column_text][vc_empty_space height=”100px”][/vc_column][/mk_page_section][vc_row animation=”flip-x” css=”.vc_custom_1456718842943{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE CHALLENGE[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text margin_bottom=”50″]

What THX does is complicated, technical, and difficult to explain to consumers. So how do we make an advertisement that’s not an “advertisement,” and communicate that even if consumers don’t know what THX does, it’s something they want?

[/vc_column_text][/vc_column][/vc_row][mk_page_section bg_color=”#ededed” min_height=”200″ padding_top=”0″ padding_bottom=”0″ animation=”flip-y” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE SOLUTION[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text margin_bottom=”50″]

Let’s not focus on the specifics of what THX does, but rather, focus on the end results of what THX provides: an unparalleled theatrical experience in both sight and sound. Essentially, we’ll create a gift for the audience; not an ad. We’ll make THX appear to be the “magic crystal” behind the curtains

[/vc_column_text][/vc_column][/mk_page_section][vc_row animation=”flip-x” css=”.vc_custom_1456718867997{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE RESULTS[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text]

Theaters and audiences agreed, they wanted the THX brand of magic. After a placement in over 3,000 theaters and thousands of CES attendee visits, here are some of the highlights:

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  • 4 Create Awards
  • 2 Telly Awards
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