[mk_page_section bg_image=”http://eyestormproductions.com/wp-content/uploads/2015/12/EndWar-Eyestorm-Video-Game-Trailer.png” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”vertical” video_color_mask=”rgba(0,0,0,0.1)” gr_end=”#000000″ video_opacity=”0.8″ min_height=”450″ sidebar=”sidebar-1″][vc_column][vc_empty_space height=”300px”][mk_title_box color=”#ffffff” highlight_color=”#000000″ highlight_opacity=”0.65″ size=”60″ line_height=”110″ font_weight=”bold” stroke=”1″ stroke_color=”#000000″ font_family=”Oswald” font_type=”google” align=”center” animation=”top-to-bottom”]Tom Clancy’s: End War[/mk_title_box][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”32″ font_weight=”bold” font_family=”Oswald” font_type=”google” align=”center” animation=”fade-in”]Making Hardcore Appeal to All Cores. Blowing it Up for the Masses.[/mk_fancy_title][vc_empty_space height=”100px”][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”24″ font_weight=”normal” margin_bottom=”0″ font_family=”none” align=”center”]Entire Video Campaign:[/mk_fancy_title][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”20″ font_weight=”normal” font_family=”none” align=”center”]Viral | Release Trailer | Reposition Video | Vignettes[/mk_fancy_title][/vc_column][/mk_page_section][vc_row animation=”fade-in” css=”.vc_custom_1450228187724{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE CHALLENGE[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text margin_bottom=”50″]

RTS games like Tom Clancy’s EndWar tend to appeal to a highly niche, hardcore consumer base and narrow demographic range. With a desire to sell more units and increase new user acquisition, we needed to find a way to open it up to the masses and appeal to an entirely new audience for this genre of gaming.

[/vc_column_text][/vc_column][/vc_row][mk_page_section bg_color=”#ededed” min_height=”200″ padding_top=”0″ padding_bottom=”0″ animation=”fade-in” sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE SOLUTION[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text margin_bottom=”50″]

We devised a plan to create a series of ongoing videos that would speak to a wider audience, focus on easy-to-play gaming features, and shift focus from the “end of the world” theme with specific videos that are designed to target a wider base.

[/vc_column_text][/vc_column][/mk_page_section][vc_row animation=”fade-in” css=”.vc_custom_1450228187724{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][mk_fancy_title tag_name=”h6″ color=”#3d4045″ size=”45″ font_weight=”900″ margin_top=”60″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]THE RESULTS[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text]

By the end of the video campaign and the launch of Tom Clancy’s EndWar, we saw an on-pour of new consumer groups, received free media placements for our ads actually being desired rather than pushed, and took home a grip of awards to boot. Due to the large response, a sequel of the game became a reality. Here are some of the highlights:

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1450418081226{padding-top: 20px !important;}”][mk_custom_list animation=”fade-in” el_class=”eyelist”]
  • Awarded “Best Viral Video”
  • 7 Figure Hit Counts
  • Free Media Buys (Due to User Requests)
[/mk_custom_list][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1450418106130{padding-top: 20px !important;}”][mk_custom_list animation=”fade-in” el_class=”eyelist”]
  • Golden Trailer Award “Best Video Game TV Spot.”
  • Increased General Audience Definite Interest.
  • Repositioned Brand’s Image
  • Large Demand Created Sequel Sign-Off
[/mk_custom_list][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50px”][/vc_column][/vc_row][mk_page_section bg_color=”#2b2b2b” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”100″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]VIRAL VIDEO[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text]Strategy: If you can give the potential consumers an effective tool to help evangelize the game, spread the marketing message, and promote the game for Ubisoft – rather than having Ubisoft push content at them – the game will change.
Execution: A viral video is easier said than done. File this under “done.” Careful execution was plotted to ensure we stayed in the shadows, made the video appear “user generated,” and casted some damn attractive parrots to make the game seem easy to play and (subtly) market the voice activated gaming feature. By using parrots, voila, we suddenly had spun the tone of the game to shift focus to the audience we wanted to speak to. But how do you get parrots to speak army command lines? That will be our little secret.[/vc_column_text][vc_empty_space height=”40px”][vc_video link=”https://vimeo.com/41334225″][vc_empty_space height=”60px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”100″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]RELEASE TRAILER[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text]Strategy: Appeal to the hardcore niche by creating a shocking trailer that grabs attention by catapulting off of current day issues in a heart throbbing cut that features them as realistic, epic and action packed.[/vc_column_text][vc_empty_space height=”40px”][vc_video link=”https://vimeo.com/41334224″][vc_empty_space height=”60px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#2b2b2b” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”100″ font_family=”Oswald” font_type=”google” align=”center”]REPOSITION BRAND VIDEO[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text]Strategy: Appeal to the casual gamers by making a visual analogy that this game is as easy to play as a football game.[/vc_column_text][vc_empty_space height=”40px”][vc_video link=”https://vimeo.com/43416953″][vc_empty_space height=”60px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h6″ color=”#ffffff” size=”45″ font_weight=”900″ margin_top=”100″ margin_bottom=”0″ font_family=”Oswald” font_type=”google” align=”center”]VINETTE SERIES[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ thickness=”6″ margin_top=”0″][vc_column_text]Strategy: 8 training video vignettes were crafted to market the game’s ease of playability and also help educate consumers on how to play the game after they purchase it.[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/mk_page_section][mk_page_section bg_color=”#111111″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_column_text] [/vc_column_text][vc_empty_space height=”100px”][/vc_column][/mk_page_section]
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